With this project I helped my client materialising a vision and dream. Her aim is to honour her japanese cultural roots which are leaned to sustainability and mindfulness, by keeping traditional culture such as textiles, dressing and or tea rituals alive. Meanwhile she wanted to help others to find their inner strength through mindfulness sessions.
The following content is protected and serves for portfolio purposes only.
As a first step I hosted workshops with my client to formulate her brands essence:
- the motivation behind the idea,
- the style and way to implement and
- what she wanted to do with that motivation (her potential offering).
In a second step we considered the market trends and analysing the abilities and her expertise and education in traditional japanese culture. That's how we developed her personas, her offering and USP according to her potential clients, her brands name and claim.
In a third step, together with my friend and projects partner Esteban Ibarra, we developed Aine brands visual identity: Mood-board, style sheet, logotypes, color palette, visual assets and a first imagery set.
In a fourth step, we implemented her brand assets and concept into her communication channels: presentation template, product catalog, website, flyer, business cards and other assets.
Brand concept & project management, Isabel A.
Art direction and graphic design, Esteban I.
Photos and images have been provided by my client, otherwise obtained from unsplash.com.
Learn more about Aine's offering on the website. https://unveil-aine.com
