INVESTMENT MANAGEMENT
At Bank Julius Baer, I participated in the conception and execution of the visual presentation of the bank's new division, Investment Management and the relaunch of the banks' discretionary investment products.
As a first step, we visualised the core elements through a mood board.
After research, we agreed that the images of the Tilt team taken by @Loris von Siebenthal represent the banks' investment approach cores perfectly: forward-looking investment style, active asset management, taking calculated risks.
Under the agreement of all involved stakeholder, we have managed to acquire, apply the new imagery to the divisions' internal communication, the existing and the new material to the banks' investment approach and the discretionary investment products and to launch them in 13 locations within six months.
Moodboard to Investment Mangement key message
Julius Baer investment approach key image, photo: Loris von Siebenthal
Julius Baer investment approach global site
Julius Baer investment approach brochure
Discretionary mandates key image
UHNW & Hedge Funds key image